🔥 Why this role is exciting:
As a Growth Lab Manager - you will work with the best products and companies in Silicon Valley. You will influence the business of clients and achieve success together.
🧾 Essential duties and responsibilities:
Dive deep into the customer's product, drive fast and efficient growth. Conduct an audit, soft launch, calculate the unit economy, prepare product analytics, consult on product improvements, scale success
Based on data analytics, testing opportunities are regularly identified. Create a test backlog together with the team, prioritize, develop a test plan with a forecast of the required audience and the cost of each test. Check with the team.
Test the upper funnel (creatives and product page) and the lower funnel (onboarding and paywall).
Collaborate with departments such as Creative, ASO, Performance, In-app Network and connect employees to work on client projects.
Launch, evaluate and test new advertising channels, monitor campaign execution, quality control, reporting, supplier relationships, and more.
Prepare reporting and analysis across all channels. Explore performance metrics in depth and optimize based on new hypotheses
Actively participate in pre-sales with potential clients. Help prepare and defend media plans and promotion strategies
🧑🎓 Does this sound like you?
You have experience working on the non-game mobile application side as a Growth Manager, CMO, Head of user acquisition for at least 2 years
Preferred segments: e-com, fintech, health&fitness, subscriptions based apps
You can confirm the experience of driving growth, significant achievements in user growth and revenue
Hard skills:
You are good at app analytics (LTV, ARPU, CR, DAU and other metrics)
Advanced knowledge of AppsFlyer trackers, Mixpanel type analytics systems
You have practical experience as a UA manager. I have an understanding of working with UA channels. You know all digital marketing metrics including CTR, CPC, CPM, ROI, etc.